In 2015, the siblings Betina and Marcos initiated an e-commerce operation to sell products related to beauty and health, and so began the history of Appmax.

Right away, the siblings realized that the focus of many payment solutions was on automating processes and mitigating risk - regardless of the impact that failing some sales have on their customers.

Then, what would later become Appmax was born, an online sales platform focused on having the highest possible payment approval and generating a significant increase in revenue.

From 2015 to 2018, more than 1 million orders were processed through the platform, and solutions to increase sales and maximize conversion were created and improved.

With an innovative solution and a team that really knows how important each sale is, Appmax was opened to the public in June 2018. Since then, it has been consolidating itself as the online sales platform that delivers the most results to its customers, reaching the mark of 7,000 sites and 450 employees in just 3 years of history.